Hi, I’m Jen. A designer, baker, mom, and unapologetic creative.
Welcome to Follow the Sprinkles, where baking meets beautiful living, and where you’ll find a community of people who believe a gorgeous cake and a well-decorated home can genuinely make life better.
My story
I grew up watching my grandmother turn scraps into stunning home decorations and my mom solve every household problem with creativity and calm. That’s where it started, this deep belief that beautiful, meaningful things don’t have to be complicated or expensive. They just need a little intention.
I’m a Colombian girl who packed her bags and landed in Montreal in 2013. I came with a background in advertising, a tech degree in Multimedia and Video Production, and a whole lot of ideas. I’ve built a career as a graphic designer by day and Follow the Sprinkles grew alongside it, as my creative playground, my community, and honestly, my sanity.
“I’ve always believed that happy people move the world. And I think the ripple effect of one beautiful cake, one cozy corner, one solved problem — it matters more than we know.”
Now I’m also a mom, of two, and that chapter has only deepened everything I do here. The brand has grown into something bigger than baking: it’s about designing a life you love, even when it’s messy, imperfect, and wildly full.
What I bring to the table
Baking & decorating
Cakes, tips, tutorials and the joy of making something delicious from scratch.
Motherhood & real life
New mom survival tips, emotional support, and honest conversations about all of it.
Design & aesthetics
Professional graphic design thinking applied to your everyday spaces and projects.
Hosting & styling
Creating moments that feel special — from tablescapes to birthday setups.
Home decor & DIY
Practical, beautiful ideas that don’t break the budget or require a renovation crew.
Creative ideas & crafts
Because your hands deserve a project and your mind deserves a spark.
You're in the right place if…
You love beautiful things but don’t take yourself too seriously. You want real ideas, not just pretty pictures. You’re building something — a home, a family, a creative practice — and you want company along the way.
This community is for the multi-passionate, the curious, the hands-on, the “I saw it on Pinterest and now I have to try it” people. You belong here.
